Google SEO: hyphens, underscores and etc.

It seems like I need to get fed up with something to motivate me to write these days. Well, here is another one of those kinds of posts.

I am tired of reading about URL composition and whether using hyphens is better than underscores, or plus signs are seen as operators, on and on and on.  The fact is, in regards to keyword recognition, it does not matter. (The discussion on whether it has any bearing on Rank Placement  is for another day.)

To test this, I entered the query “florist rose” into Google. Here is what I got:

Send Flowers Online Wholesale Florist Order Flowers Online Sending
Send Flowers Online and Save Money When You Order Flowers at LAROSE.COM Florist,Wholesale Florist. – 25k – CachedSimilar pagesNote this

BOSTON ROSE FLORIST – Flower shop boston, massachusetts, roses
Boston Rose Flowers offers exotic high quality dutch flowers, weddings, parties, birthdays, all occassions, same day delivery anywhere, charge by phone, – 3k – CachedSimilar pagesNote this

Echelon Florist & Gifts, knoxville florists, flowers, florist
Echelon Florist serves the Knoxville Tennessee with roses and rose arrangements including holiday decorating, in home decorating and area tabletops, – 9k – CachedSimilar pagesNote this

Silk rose petals, silk wedding flowers, rose petals, wedding
Specializing in silk rose petals, silk wedding flowers, rose petals and more. Bridal bouquets, silk wedding flowers, rose petals and silk rose petals. – 18k – CachedSimilar pagesNote this

Golden Rose Florist Flower Shop – A Rosemead Florist in Rosemead, CA
We GUARANTEE 100% satisfaction on all local and out-of town orders! Specializing in the San Gabriel Valley and Los Angeles area. Rose, gold, gold roses, – 9k – CachedSimilar pagesNote this

Meanings of Rose Flowers, Rose Colors, Numer of roses | The Flower
information on Symbolic Meanings of Roses names, Rose colors like white, red, yellow and many more with pictures and also meanings of number of roses like – 41k – CachedSimilar pagesNote this

3 – Professional Florist Rose Thorn Stripper Strippers – eBay
eBay: Find 3 – Professional Florist Rose Thorn Stripper Strippers in the Crafts , Floral Crafts , Other Floral Supplies category on eBay.… – 83k – CachedSimilar pagesNote this

black rose Flowers & Plants – Gifts, Flowers & Food – BizRate
Buy black rose Flowers & Plants from Gifts, Flowers & Food stores. Comparison shop online at BizRate. Check store ratings before you buy Flowers & Plants.–black+rose.html – 98k – CachedSimilar pagesNote this

Johnson FloristRose Care
Same-Day flower delivery to Saint Paul and Minneapolis from a local Minnesota florist. We use only the freshest flowers and Minnesota grown roses so every – 12k – CachedSimilar pagesNote this
FLOWERS Rose | Flower Delivery Rose ID | FTD Flower Shop Order

Flower Delivery to Rose ID Idaho. Order Online from a Master florist with fast nationwide delivery service in Rose Idaho. A service of Wesley Berry Florist – 43k – CachedSimilar pagesNote this

The first couple entries tell us a lot. Google can, and does, pick words out of a mash of letters. Unfortunately, this has to be paid attention to, as you could inadvertently put yourself in search results for words that are useless or damaging to your site. Classic example, Experts Exchange. Run it all together and you could get Expert Sex Change. See what I mean?
Results six and seven are good examples of the use of hyphens in a url, as well as more lengthy urls, and a dynamic url, which Google doesn’t mind, contrary to other opinions.
Result eight has a plus sign in the url, which you don’t see often, because many feel that it is not good for SEO, or will confuse humans.
The last entry has a url with underscores. By the bolded keyword, you can plainly see that Google knows that the word is there and uses it.
Interesting that the description and url for the sixth result doesn’t even have “florist” in there at all, but the full page has it twice. So obviously Google is using the entire page.


One thought on “Google SEO: hyphens, underscores and etc.

  1. Pingback: Ed

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