Get Ready to Promote Your Blog

I’m trying to help a friend promote their business blog, but it is rough going.  I think they didn’t realize it would be so much work just making a blog worth promoting.
So here is my pre-promotion checklist.

  1. Focus:  have a specific topic for your blog and keywords for that topic that you sew naturally into every posting.  Put these in a txt file and have it open whenever you post to remind you, until it becomes second nature.
  2. Decent Branding:  Make your blog stand out from the crowd – in a good way, please, so people will remember it.
  3. Tags:  Use them.
  4. RSS: Make sure this is available for your blog.
  5. Titles:  Make it catchy, but not so catchy that it stops describing what you blogged about.
  6. Time & Consistency:  I like to wait until there’s at least a couple months of consistent postings before I send a blog out into the world. (This really depends on the kind of blog it is.)
  7. Other Related Content:  Gather a list of other resources; links, pdfs, videos, etc. that you can add to your blog.  Some say that this is sending your visitor somewhere else, but I see it differently:  sending a visitor to a good resource will get them to check back to your blog for more good resources.
  8. Professionalism:  I feel so silly saying this, but please remember to spell check your work and proof it carefully before publishing.

See?  That wasn’t so bad, now was it?


One thought on “Get Ready to Promote Your Blog

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s